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Client story · Downtown Guelph

Captain Cutz: one team for the whole barbershop.

Captain Cutz is a barbershop in downtown Guelph. We built its website and now run the marketing, Google Ads, email and back office every month, so the barbers can stay in the chair.

Visit captaincutz.com ↗Try the booking app ↗
ClientCaptain Cutz
LocationDowntown Guelph
Working togetherMonthly retainer
Websitecaptaincutz.com ↗

The live website at captaincutz.com.

captaincutz.com
Captain Cutz homepage with the CC monogram pattern and Find Appointment button
Captain Cutz homepage on a phone with the Book Online Now button

Real screenshots of the live site on desktop and phone. Visit captaincutz.com ↗

The booking app we built so the shop controls every booking.

A custom booking system that replaces the old off-the-shelf plugin. Customers pick a barber, a cut and a time in five steps, and each barber's true price shows up front.

Captain Cutz booking
Captain Cutz booking app: Book your next cut, step 1 of 5
Booking app on a phone showing the Choose your Captain step
Step 1 · Choose your Captain
Barber cards with each barber's title and starting price
Staff dashboard
Staff dashboard screenshot coming next
Per-barber pricingFive-step booking"Any Captain" first-available optionConfirmation and reminder messagesStaff PIN entranceReady for an AI phone agent

Screenshots from the demo version of the app. Try the booking app ↗

Before and after working with one team.

Before

  • Online booking ran on an off-the-shelf plugin the shop couldn't fully control.
  • Website, ads, email and day-to-day admin all needed someone to own them.
  • Marketing ran campaign by campaign, with nothing tying it together.

After

  • A custom website at captaincutz.com, plus a custom booking app built for the shop.
  • Google Ads, Mailchimp campaigns and social managed every month by SSS.
  • One point of contact for marketing, tools and the back office.

What we connected each piece hands customers to the next.

01

Brand and print

The shop's monogram print system carries across posters, emails and the website, so every touchpoint looks like Captain Cutz.

02

Video and local media

A free, fully produced 15-second TV commercial airing during Guelph Storm telecasts, won through the Downtown Guelph Business Association's construction support program.

03

Google Ads

Managed search campaigns so the shop shows up when people nearby search for a barber, sending clicks straight to the booking page.

04

Website

captaincutz.com, built by SSS, with services, barbers and booking front and centre. We handle content edits as the team changes.

05

Custom booking and AI

A booking system built for the shop: each barber's own price, reminders and confirmation messages, and a connection an AI phone agent can use to book calls.

06

Email marketing

Monthly Mailchimp campaigns, from back-to-school to holiday sends, in the shop's own short, offer-first voice.

07

Advising and back office

Square POS setup on per-transaction pricing, expense tracking, invoicing and planning for the shop's next location.

Results coming soon.

Result to addGoogle AdsClicks, calls and cost per booking.
Result to addEmailOpens and bookings from the best campaign.
Result to addClient quoteA line from the owner, with permission.

These cards fill in with real numbers from the shop's accounts.

Want the same setup for your business?

Book a free 30-minute evaluation. Call or text Saif, or send us an email.

647-909-0746
saifssalessolutions@gmail.com

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